Ecommerce SEO

Ecommerce SEO

Ecommerce SEO

Rank for the searches that turn into orders.

Traffic is easy to buy and easy to waste. We map what your real buyers search for, then build the category pages, product pages and content that rank for it.

Homeowner mid-renovation searching for handmade kitchen tiles on her phone, a local showroom top of the results
  • Ecommerce SEO

  • •

  • Topical Maps

  • •

  • Category Pages

  • •

  • Technical SEO

  • •

  • Google Shopping

  • •

The problem

The problem

Most ecommerce SEO chases the wrong traffic.

Blog posts that rank for questions nobody buys from. Category pages with two lines of text. Product pages copied from the supplier. It adds up to visits that don't sell.

Shop full of people sheltering from the rain while the owner watches, his card reader idle
Tablet showing revenue from search beside a shopping bag and a fresh receipt on a shop counter

Our approach

Our approach

A topical map, then the pages.

A topical map, then the pages.

We build a topical map: every search your buyers make, grouped and matched to the page that should win it. Then we write and build those pages, starting with the ones closest to a sale.

We built Roccia's online store from nothing: no ecommerce site, no online sales. It has since brought in over £420,000 in direct online revenue, with average order value up 38%.


What's included

What’s Included

Everything needed to rank, from the plan to the pages.

Everything needed to rank, from the plan to the pages.

Topical map

Topical map

Every search your buyers make, mapped to a page.

Every search your buyers make, mapped to a page.

Every search your buyers make, mapped to a page.

Tablet showing a topic map on top of a hand-drawn mind map

Category pages

Category pages

The pages that win most ecommerce sales, done properly.

The pages that win most ecommerce sales, done properly.

The pages that win most ecommerce sales, done properly.

Laptop on a velvet armchair showing a page health checklist

Technical fixes

Technical fixes

Speed, structure and indexing problems sorted.

Speed, structure and indexing problems sorted.

Speed, structure and indexing problems sorted.

Man outside a shop smiling at a local search result on his phone

Content

Content

Content

Buying guides and comparisons that lead to products.

Buying guides and comparisons that lead to products.

Buying guides and comparisons that lead to products.

Tablet showing a content calendar on a stack of notebooks

Google Shopping

Google Shopping

Google Shopping

Pair rankings with Shopping ads for faster results.

Pair rankings with Shopping ads for faster results.

Pair rankings with Shopping ads for faster results.

Writer at a café window with a laptop showing a published article

Ecommerce

Ecommerce

Ecommerce

See everything we do for ecommerce brands.

See everything we do for ecommerce brands.

See everything we do for ecommerce brands.

Abstract 3D twisted dark torus sculpture on a black background

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

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increase in average order value for a high end ecommerce store

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Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

How it works

How ecommerce SEO works

Everything runs in 3-month blocks, so you see results before you commit to more.

1

Audit

We check rankings, technical health and where competitors beat you.

2

Topical map

We map every buyer search to the right page.

3

Build

We write and build pages, closest to the sale first.

4

Review

Each quarter we report on rankings, traffic and revenue.

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Your questions answered

Your questions answered

How long does ecommerce SEO take?

Do you write the content?

Do you work on Shopify?

How do you report?

What does it cost?

Find out which searches you're missing.

Start with a free Growth Audit. We'll look at your site and positioning from the outside and show you the quick wins worth fixing first.

Start with a free Growth Audit. We'll look at your site and positioning from the outside and show you the quick wins worth fixing first.

Happy business owner