Client
Roccia
Industry
Ecommerce
The challenge
Roccia is a premium retailer that sold almost entirely through its showroom. There was no ecommerce site, so online was a brochure, not a sales channel.
Marketing money was going out, but there was no clear way to see what it was bringing back, online or on the showroom floor.
The approach
We built Roccia's digital presence from zero, starting with the ecommerce website itself, giving the products, the brand and the showroom the same weight online as they have in person.
Behind the site we put tracking and reporting in place, so marketing is measured in revenue, not clicks.
£420,000+
in direct online revenue, 2026 year-to-date
£500,000+
in store revenue, 2026 year-to-date
The result
£420,000+ in direct online revenue and £500,000+ in store revenue, both in 2026 so far, from a business that had no ecommerce site before.
Average order value is up 38% without leaning on discounts, and showroom revenue is now tracked back to the campaigns that drive it.
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More proof it works.
Different businesses, same trap: competing on price. Here’s how they got out of it.
Insights
