AI in law firms: what’s actually worth using.
Scott Hough
Founder, Maison Digital

Share this article
Every legal conference this year has had a session on AI. Every software vendor now has an "AI-powered" badge. And most law firms we speak to are in the same place: a few people using ChatGPT for emails, a subscription or two nobody is sure about, and a nagging feeling they're falling behind.
You probably aren't as far behind as you think. But the firms that get this right won't be the ones with the most tools. They'll be the ones that gave AI the right work.
Legal AI vs. AI for your firm
When people search for "legal AI", they usually mean specialist software for research, contract review or drafting. Some of it is very good. But it's only part of the picture.
The bigger time savings in most firms sit outside the legal work itself: the admin, marketing and client communication that surround it. That's where AI can help this month, without a large software contract.

FREE GROWTH AUDIT
Want this applied to your business?
We’ll look at your site, your search and your ads from the outside, then show you the quick wins worth fixing first. Free, with no obligation.
Where AI genuinely saves solicitors time
First drafts of routine letters and emails. Client updates, chasers and standard explanations. A person still checks and signs off every one.
Summarising long documents. Getting the gist of a bundle or a long thread before you read it properly.
Enquiry handling. Sorting new enquiries by practice area and urgency, and sending a fast, accurate first reply so the client isn't left waiting.
Marketing content. Turning a partner's expertise into service pages, FAQs and articles that help clients find you in search.
Internal admin. Meeting notes, task lists and moving information between your case management system and everything else.
Where to be careful
AI makes things up. It can produce confident, well-written answers that are simply wrong, including citations that don't exist. Anything that goes to a client, a court or the other side needs checking by someone qualified.
Client data matters too. Before anyone puts client information into a tool, check where that data goes, whether it's used to train the model, and whether that fits your confidentiality duties. Your professional obligations don't change because a tool did the first draft.
How to start without the risk
Pick one repetitive task that doesn't involve sensitive client data, like first-reply emails to new enquiries or drafting service page content. Test it for a month. Measure the time saved. Then decide what's next.
That's how we approach AI consultancy with professional firms: start with the work, not the tools, and keep a person in charge of anything that matters. If you'd like help finding the first task worth handing over, book a call.
Keep reading



