Insights

Thinking that gets you out of the price fight.

Plain-English notes on getting out of the price fight: finding your real buyer, selling what makes you different, and building the proof.

Two business owners laughing with an adviser over coffee in a hotel lounge

•

5 min read

AI in Law Firms: What's Actually Worth Using

Legal AI is everywhere, but most firms are still working out where it fits. Here's where AI genuinely saves solicitors time, and where to be careful.

Scott Hough

Founder

Team of identical racing drivers packing, labelling and shipping orders in a dispatch studio as the owner walks through with a coffee

•

5 min read

AI in Ecommerce: Where It Makes You Money

AI won't fix a store that sells the same thing as everyone else. But used in the right places, it can save hours every week and lift what you sell.

Scott Hough

Founder

Keep reading

Fix the foundations first.

Recruitment business owner and a racing driver setting up an automated enquiry workflow on a laptop

•

5 min read

AI in Recruitment: What Agencies Should Automate First

Most AI recruitment tools focus on screening CVs. The bigger win for boutique agencies is usually the admin around every placement.

Scott Hough

Founder

Hands holding a tablet showing a strategy slide titled "Who's really buying?" in warm sunlight

Your Best Customers Already Told You What To Sell

Most businesses market to the customer they think they have. The real buyer is usually hiding in your own sales history. Here's how to find them.

Three tablets in a row showing the same generic template website

Why Every Estate Agent's Website Says The Same Thing

Local experts. Best price achieved. A personal service. Every agent says it, so no seller believes it. Here's what to say instead.

Shopper in a furniture showroom comparing two near-identical sofas by price on her phone

Your Showroom Isn't Competing With The Shop Down The Road

Your real competitor isn't across town. It's every website selling what you sell, and it's already in your customer's pocket while they stand in your showroom.

Phone showing six near-identical armchairs sorted by price, a finger about to tap the cheapest

Why Discounting Is The Most Expensive Marketing You'll Ever Do

A discount code feels like marketing. It's a price cut you pay for on every order, and it teaches buyers to wait. Here's what to do instead.

Want this applied to your business?

Start with a free Growth Audit. We’ll look at your site and positioning from the outside and show you the quick wins worth fixing first.

Get your free Growth Audit

Want this applied to your business?

Start with a free Growth Audit. We’ll look at your site and positioning from the outside and show you the quick wins worth fixing first.

Get your free Growth Audit

Want this applied to your business?

Start with a free Growth Audit. We’ll look at your site and positioning from the outside and show you the quick wins worth fixing first.

Get your free Growth Audit

Every article

All insights.

•

5 min read

AI in Law Firms: What's Actually Worth Using

Legal AI is everywhere, but most firms are still working out where it fits. Here's where AI genuinely saves solicitors time, and where to be careful.

•

5 min read

AI in Ecommerce: Where It Makes You Money

AI won't fix a store that sells the same thing as everyone else. But used in the right places, it can save hours every week and lift what you sell.

•

5 min read

AI in Recruitment: What Agencies Should Automate First

Most AI recruitment tools focus on screening CVs. The bigger win for boutique agencies is usually the admin around every placement.

Finding your buyer

•

2 min read

Your Best Customers Already Told You What To Sell

Most businesses market to the customer they think they have. The real buyer is usually hiding in your own sales history. Here's how to find them.

Property

•

2 min read

Why Every Estate Agent's Website Says The Same Thing

Local experts. Best price achieved. A personal service. Every agent says it, so no seller believes it. Here's what to say instead.

Premium retail

•

2 min read

Your Showroom Isn't Competing With The Shop Down The Road

Your real competitor isn't across town. It's every website selling what you sell, and it's already in your customer's pocket while they stand in your showroom.

Pricing & positioning

•

2 min read

Why Discounting Is The Most Expensive Marketing You'll Ever Do

A discount code feels like marketing. It's a price cut you pay for on every order, and it teaches buyers to wait. Here's what to do instead.

Websites

•

2 min read

Why We Won't Build Your Website Before We Know Who It's For

Most website projects start with a design brief. Ours start with a question most businesses can't answer yet: who's actually buying, and why?

Homeowner mid-renovation searching for handmade kitchen tiles on her phone, a local showroom top of the results

SEO & ads

•

2 min read

SEO Or Paid Ads: Where Should Your First Pound Go?

Ads are fast. SEO lasts. But neither works if the foundations underneath them are broken. Here's the order we'd spend in.

Showroom owner opening up in the morning to an email saying last night’s enquiry has gone elsewhere

Lead follow-up

•

2 min read

Your Slowest Reply Is Costing You Your Best Leads

Most businesses don't have a lead problem. They have a follow-up problem. Here's how enquiries go cold, and how a simple CRM setup stops it.