Ecommerce PPC & Google Shopping

Ecommerce PPC & Google Shopping

Ecommerce PPC & Google Shopping

Shopping ads that make money, not just clicks.

Google will happily spend your budget. We set up Shopping and search campaigns around your best products and margins, and report on what they actually sell.

Street seller handing out navy umbrellas the moment the rain starts, customers rushing to buy
  • Google Shopping

  • •

  • Search Ads

  • •

  • Meta Ads

  • •

  • Conversion Tracking

  • •

  • Feed Optimisation

  • •

The problem

The problem

Return on ad spend can hide a loss.

A good-looking ROAS can still lose money once you count margin, returns and discounts. And Shopping ads that lead with price put you straight back in the commodity trap.

Kitchen showroom owner looking at a report of searches she paid for, almost none from real buyers
Couple on a sofa delighted by a social ad for a handmade oak table they weren’t looking for

Our approach

Our approach

Built around margin.

Built around margin.

We group products by margin and role, write feeds and ads that sell the difference rather than the price, and track every campaign to revenue in your store.

We built Roccia's online store from nothing: no ecommerce site, no online sales. It has since brought in over £420,000 in direct online revenue, with average order value up 38%.


What's included

What’s Included

Everything needed to run ads that pay for themselves.

Everything needed to run ads that pay for themselves.

Google Shopping

Google Shopping

Feed, campaigns and bidding set up around margin.

Feed, campaigns and bidding set up around margin.

Feed, campaigns and bidding set up around margin.

Man on a sofa searching on a laptop, top result highlighted

Search ads

Search ads

Campaigns for buyers searching for what you sell.

Campaigns for buyers searching for what you sell.

Campaigns for buyers searching for what you sell.

Woman browsing shopping results on her phone

Meta Ads

Meta Ads

Paid social to build demand before people search.

Paid social to build demand before people search.

Paid social to build demand before people search.

Phone showing a sale traced to a search ad

Tracking

Tracking

Tracking

Every sale tracked back to the campaign that drove it.

Every sale tracked back to the campaign that drove it.

Every sale tracked back to the campaign that drove it.

Tablet showing a leads and revenue report

Ecommerce SEO

Ecommerce SEO

Ecommerce SEO

Rankings that cut your reliance on paid ads over time.

Rankings that cut your reliance on paid ads over time.

Rankings that cut your reliance on paid ads over time.

Woman reviewing a keyword list in a notebook and on a laptop

Ecommerce

Ecommerce

Ecommerce

See everything we do for ecommerce brands.

See everything we do for ecommerce brands.

See everything we do for ecommerce brands.

Hand adjusting a campaign budget slider on a tablet

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

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increase in average order value for a high end ecommerce store

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Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

How it works

How ecommerce PPC works

Everything runs in 3-month blocks, so you see results before you commit to more.

1

Audit

We review your account, feed and tracking.

2

Plan

We decide which products to push and what each can afford to spend.

3

Launch

We rebuild the feed and campaigns and fix tracking.

4

Review

We optimise weekly and report on revenue each month.

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Your questions answered

Your questions answered

Is there a minimum ad budget?

Can you take over our existing account?

How fast will we see results?

Is the ad spend included in your fee?

What does it cost?

Find out where your ad budget is leaking.

Start with a free Growth Audit. We'll look at your site and positioning from the outside and show you the quick wins worth fixing first.

Start with a free Growth Audit. We'll look at your site and positioning from the outside and show you the quick wins worth fixing first.

Happy business owner