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Topical Map & Keyword Strategy

Topical Map & Keyword Strategy

Topical Map & Keyword Strategy

A Content Plan Built For Buyers.

Every topic your buyers search before they buy, grouped and put in the order to tackle it.

Strategist pinning topic cards into clusters under “Stone floors”, “Kitchens” and “Bathrooms”, holding a tablet showing the same map
Strategist pinning topic cards into clusters under “Stone floors”, “Kitchens” and “Bathrooms”, holding a tablet showing the same map

  • Business Strategy

  • •

  • Website Build

  • •

  • SEO + Topical Map

  • •

  • Paid Ads

  • •

  • CRM & Systems

  • •

  • AI Services

  • •

  • Copywriting

  • •

  • Video Production

  • •

The problem

The problem

Random blog posts don't rank.

Writing whatever comes to mind each month builds a pile of posts, not authority. Search engines reward sites that cover a subject properly.

Business owner raising an eyebrow at a blog full of unrelated posts on her laptop
Hands laying topic cards into three numbered columns for kitchens, bathrooms and outdoor, beside a tablet showing what to write first

Why Maison Digital

Why Maison Digital

Depth, in the right order.

A topical map groups related searches so your site covers each subject fully, starting with what's closest to a sale.



What’s included

Three parts that turn a list of searches into a plan.

Buyer search research

Buyer search research

What your real buyers search, from first question to ready to buy.

What your real buyers search, from first question to ready to buy.

What your real buyers search, from first question to ready to buy.

Woman typing a buyer search on her phone on a shopping street

Topic clusters

Topic clusters

Related searches grouped into subjects to own.

Related searches grouped into subjects to own.

Related searches grouped into subjects to own.

Tablet showing topic clusters beside matching grouped index cards

Priority order

Priority order

What to write first, based on how close each topic is to revenue.

What to write first, based on how close each topic is to revenue.

What to write first, based on how close each topic is to revenue.

Laptop showing a prioritised list of topics to write first

Competitor gaps

Competitor gaps

Competitor gaps

The topics your competitors haven't covered well, and you can own.

The topics your competitors haven't covered well, and you can own.

The topics your competitors haven't covered well, and you can own.

Hand filling a gap on a bookshelf beside a tablet showing topic gaps

Search intent mapping

Search intent mapping

Search intent mapping

Each topic matched to the page type that answers it best.

Each topic matched to the page type that answers it best.

Each topic matched to the page type that answers it best.

Cards matched to envelopes beside a tablet matching searches to pages

Quarterly refresh

Quarterly refresh

Quarterly refresh

The map updated every 3 months, based on what's ranking.

The map updated every 3 months, based on what's ranking.

The map updated every 3 months, based on what's ranking.

Hands pruning an olive tree beside a tablet showing an updated topic map

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

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Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

How it works

How the map is built

From your buyer's first question to the search they make when they're ready.

1

Growth Audit

We find your real buyer and the commodity trap you're stuck in. Free, and yours whether you work with us or not.

2

Research

What your buyers search, from first question to ready to buy.

3

Cluster

Related searches grouped into topics to own.

4

Prioritise

Topics ordered by how close they are to revenue.

{FAQ}

{FAQ}

Your questions answered

Your questions answered

What do I write blogs about?

How do I find keywords for my business?

What are keyword clusters?

Should I target high-volume keywords?

What is search intent?

Know what to write before you write it.

Included in every SEO package. Book a call to start.

Included in every SEO package. Book a call to start.

Happy business owner

Insights

Worth a read before we talk.

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