SEO for Recruitment Agencies

SEO for Recruitment Agencies

SEO for Recruitment Agencies

Get found by hiring managers searching for your niche.

Job boards bring candidates. Clients search differently. We get your agency ranking for the specialist searches hiring managers actually make.

Content planner arranging four weeks of articles into order on a content calendar
  • SEO for Recruiters

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  • Topical Maps

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  • Specialism Pages

  • •

  • Market Content

  • •

  • Local SEO

  • •

The problem

The problem

Job boards own the candidate searches.

Competing with Indeed for job searches is a losing game. The opportunity is the client side: specialist, lower-volume searches from people with hiring budgets.

Hand throwing a dart at a board covered in random blog topics, a calendar marking Tuesday as blog day
Tablet showing a content plan where each article is labelled by buying stage, from researching to ready to buy

Proof

Proof

A page for every search worth winning.

A page for every search worth winning.

Take Key & Frame, a Preston property firm we built and run. We moved it off the fee fight with a sharper offer, then built a 120+ page website to back it up.

With over 10 years' experience in search, the method is the same: map the searches that bring in fee-paying work, then build a page for each.


What's included

What’s Included

Everything needed to rank for client searches.

Everything needed to rank for client searches.

Topical map

Topical map

Every client search in your niche, mapped to a page.

Every client search in your niche, mapped to a page.

Every client search in your niche, mapped to a page.

Tablet showing a content calendar beside a wall calendar

Specialism pages

Specialism pages

Pages for each sector and role type you place.

Pages for each sector and role type you place.

Pages for each sector and role type you place.

Laptop showing a content brief beside a highlighted printout

Market content

Market content

Salary guides and market updates clients look for.

Salary guides and market updates clients look for.

Salary guides and market updates clients look for.

Dominoes starting to fall beside a tablet showing an article sequence

Recruitment Website Design

Recruitment Website Design

Recruitment Website Design

A site built for clients and candidates.

A site built for clients and candidates.

A site built for clients and candidates.

Laptop showing an article marked as updated

Local SEO

Local SEO

Local SEO

Rank in the towns and cities you cover.

Rank in the towns and cities you cover.

Rank in the towns and cities you cover.

Business owner laughing on a phone call at her office window, laptop beside her

Professional Services

Professional Services

Professional Services

See everything we do for professional firms.

See everything we do for professional firms.

See everything we do for professional firms.

Business owner smiling at a monthly report on a tablet by a sunny window

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

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increase in average order value for a high end ecommerce store

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Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

How it works

How SEO for recruitment works

Everything runs in 3-month blocks, so you see results before you commit to more.

1

Audit

We check where you rank and who wins your searches.

2

Topical map

We map your niche's client searches to pages.

3

Build

We write the pages with input from your consultants.

4

Review

Each quarter we report on rankings and client enquiries.

{FAQ}

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Your questions answered

Your questions answered

Will this bring us candidates too?

Do you write the content?

How long does it take?

Do you work with generalist agencies?

What does it cost?

Find out what your clients are searching for.

Start with a free Growth Audit. We'll look at your site and positioning from the outside and show you the quick wins worth fixing first.

Start with a free Growth Audit. We'll look at your site and positioning from the outside and show you the quick wins worth fixing first.

Happy business owner