Client
Key & Frame
Industry
Professional Services
The challenge
Key & Frame is an estate agency in Preston. Like almost every agent, its original offer was "we sell your house for X% commission", identical to every competitor on the same high street.
When every agent says the same thing, sellers compare the only thing left: the fee. That's a race to the bottom, and the agent who wins it is the one who earns least.
There was also no website capable of carrying a premium brand. Every page would need to be built from nothing.
The approach
We rebuilt the offer around a "home relaunch". Selling stops being a transaction and becomes a premium presentation and launch process, with the home prepared, presented and launched to the market properly.
Then we built the website to back it up: a full custom CMS build of 120+ pages, giving the brand the scale and polish to look like the premium alternative it claims to be, and the structure to rank for the searches local sellers actually make.
Every page sells the same idea, so a seller landing anywhere on the site understands why Key & Frame is different before they ever ask about the fee.
Repositioned
from a standard % commission model to a premium home relaunch offer
120+ pages
built on a full custom CMS
The result
A business that no longer competes for the cheapest fee, because it isn't selling the same thing as everyone else.
A 120+ page website built to match that positioning at real scale, not a five-page brochure site, and an offer that's simple to explain at a valuation.
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More proof it works.
Different businesses, same trap: competing on price. Here’s how they got out of it.
Insights
