SEO for Solicitors & Law Firms

SEO for Solicitors & Law Firms

SEO for Solicitors & Law Firms

Be the firm clients find before they compare fees.

People search for a solicitor when they need one now. We get your firm ranking for the services and places that matter, with pages that explain why you, not just what you do.

Strategist pinning topic cards into clusters under “Stone floors”, “Kitchens” and “Bathrooms”, holding a tablet showing the same map
  • SEO for Solicitors

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  • Local SEO

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  • Practice Area Pages

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  • Google Business Profile

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  • Enquiry Tracking

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The problem

The problem

Directories are winning your clients.

Search for a legal service in most towns and the top results are directories and comparison sites. They send clients to whoever pays, or whoever is cheapest. Firms that rank directly keep the client and the fee.

Business owner raising an eyebrow at a blog full of unrelated posts on her laptop
Hands laying topic cards into three numbered columns for kitchens, bathrooms and outdoor, beside a tablet showing what to write first

Proof

Proof

We build search-led sites for professional firms.

We build search-led sites for professional firms.

Take Key & Frame, a Preston property firm we built and run. We moved it off the fee fight with a sharper offer, then built a 120+ page website to back it up.

We've spent over 10 years building websites and search for premium businesses where trust decides who gets the work. We bring the same approach to law firms: a clear point of difference, and a page for every service and area you want to win.


What's included

What’s Included

Everything needed to rank, written carefully and signed off by your team.

Everything needed to rank, written carefully and signed off by your team.

Topical map

Topical map

Every service and area your clients search, mapped to a page.

Every service and area your clients search, mapped to a page.

Every service and area your clients search, mapped to a page.

Woman typing a buyer search on her phone on a shopping street

Local SEO

Local SEO

Google Business Profile and local rankings for each office.

Google Business Profile and local rankings for each office.

Google Business Profile and local rankings for each office.

Tablet showing topic clusters beside matching grouped index cards

Service pages

Service pages

Clear pages for each practice area.

Clear pages for each practice area.

Clear pages for each practice area.

Laptop showing a prioritised list of topics to write first

Law Firm Website Design

Law Firm Website Design

Law Firm Website Design

A site that explains why you.

A site that explains why you.

A site that explains why you.

Hand filling a gap on a bookshelf beside a tablet showing topic gaps

Enquiry tracking

Enquiry tracking

Enquiry tracking

See which searches bring in instructions.

See which searches bring in instructions.

See which searches bring in instructions.

Cards matched to envelopes beside a tablet matching searches to pages

Professional Services

Professional Services

Professional Services

See everything we do for professional firms.

See everything we do for professional firms.

See everything we do for professional firms.

Hands pruning an olive tree beside a tablet showing an updated topic map

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

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increase in average order value for a high end ecommerce store

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Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

How it works

How SEO for law firms works

Everything runs in 3-month blocks, so you see results before you commit to more.

1

Audit

We check where you rank and who's beating you.

2

Topical map

We map every service and area to a page.

3

Build

We write the pages; your team signs them off.

4

Review

Each quarter we report on rankings and enquiries.

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Your questions answered

Your questions answered

Do you understand SRA rules?

Which practice areas do you cover?

How long does SEO take for a law firm?

Do you write the content?

What does it cost?

Find out who's ranking above you.

Start with a free Growth Audit. We'll look at your site and positioning from the outside and show you the quick wins worth fixing first.

Start with a free Growth Audit. We'll look at your site and positioning from the outside and show you the quick wins worth fixing first.

Happy business owner