The challenge
PropMetric is a proptech startup built on one idea: let homeowners see a score for their own property.
To get to market it needed two things built from nothing: a public website to explain the idea and win sign-ups, and a working app to deliver it. Most startups at this stage hire one team for the site and another for the product, then pay for the gaps between them.
The approach
We built both in one engagement. The marketing website was designed and built on Framer, so it's fast and easy to update. The app was built on Replit, taking the product from concept to something homeowners can actually use.
Building both together meant the website and the product tell the same story, with no hand-off between agencies.
The result
A live website and a working app, ready to take PropMetric to market.
The business went from idea to live product without needing a separate web agency and development team.
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More proof it works.
Different businesses, same trap: competing on price. Here’s how they got out of it.
Insights
