Client
Luxury tile retailer
Industry
Ecommerce
The challenge
Interior designers are a major referral channel for premium retail. They choose the products, and their clients follow.
Our client, a luxury tile retailer, wanted to win more of that work without competing on trade discounts like everyone else.
The approach
We created an offer for interior designers that nobody else in the market had, and gave it its own brand and website so it feels like a membership, not a price list.
It’s built to the same standard designers hold their own work to.
The result
A new revenue stream for the business, launched to the exact audience it was built for, and an offer competitors can’t easily copy.
Designers now have a polished place to find, shortlist and share the retailer’s products with their clients.
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More proof it works.
Different businesses, same trap: competing on price. Here’s how they got out of it.
Insights
