Sales Sequences

Sales Sequences

Sales Sequences

Cold Outreach That Doesn't Read Like Spam.

Cold email sequences for teams running their own outbound, written the same way we write our own.

Restaurant owner replying “Yes, let’s talk” to a short cold email in an inbox full of ignored messages
Restaurant owner replying “Yes, let’s talk” to a short cold email in an inbox full of ignored messages
  • Business Strategy

  • •

  • Website Build

  • •

  • SEO + Topical Map

  • •

  • Paid Ads

  • •

  • CRM & Systems

  • •

  • AI Services

  • •

  • Copywriting

  • •

  • Video Production

  • •

The problem

The problem

Most cold emails are about the sender.

Long introductions, a list of services, a request for 15 minutes. The reader deletes it before the second line.

Man counting off a list about himself at a drinks reception while the woman he’s talking to glances at the exit
Hands typing a short three-line cold email beside research notes and the prospect’s website

Why Maison Digital

Why Maison Digital

We use this on ourselves.

Cold email is how we find our own clients, so every sequence we write for you uses what we've learned sending ours.



What’s included

Everything your outbound needs, written for replies.

Sequence structure

Sequence structure

The order and timing of each email.

The order and timing of each email.

The order and timing of each email.

Tablet showing a five-step email sequence timeline

Every email written

Every email written

From first touch to the last follow-up.

From first touch to the last follow-up.

From first touch to the last follow-up.

Laptop in a café showing a short outreach email

Personalisation points

Personalisation points

Where and how to make each email feel written for one person.

Where and how to make each email feel written for one person.

Where and how to make each email feel written for one person.

Email draft with a personalised line highlighted beside a handwritten card

Researched lists

Researched lists

Researched lists

Guidance on who to contact and why they'd care.

Guidance on who to contact and why they'd care.

Guidance on who to contact and why they'd care.

Tablet showing a researched list of companies

Reply handling

Reply handling

Reply handling

What to say when someone writes back.

What to say when someone writes back.

What to say when someone writes back.

Business owner smiling at an email reply on her phone

Testing and tweaks

Testing and tweaks

Testing and tweaks

Two versions tested, and the winner kept.

Two versions tested, and the winner kept.

Two versions tested, and the winner kept.

Laptop showing two email versions with one marked as the winner

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

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increase in average order value for a high end ecommerce store

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Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

In numbers

Our impact in numbers

£012345678901234012345678901201234567890k+

in direct online revenue generated for a premium retail brand in 2026

012345678901230123456789012345678%

increase in average order value for a high end ecommerce store

0123456789010123456789012+

Years of marketing craft & business expertise

Real numbers from real work. No vanity metrics, no invented stats.

How it works

How we write a sequence

The same way we write our own: short, specific and about the reader.

1

Target

Who you're writing to, and why they'd care.

2

Structure

The sequence planned from first email to last.

3

Write

Every email written.

4

Review

You approve, then run it from your own tools.

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Your questions answered

Your questions answered

Does cold email still work?

How many follow-ups should a cold email sequence have?

How do I write a cold email that gets a reply?

Is cold email legal in the UK?

What's a breakup email?

Get replies, not unsubscribes.

Book a call and tell us who you're trying to reach.

Book a call and tell us who you're trying to reach.

Happy business owner