Lead Magnet Build

Lead Magnet Build

Lead Magnet Build

Give Them A Reason To Leave Their Email.

An audit tool, calculator or guide that gives visitors something useful in exchange for their details.

Shop owner typing her email to unlock the full report after a free website audit scores her site 54/100
Shop owner typing her email to unlock the full report after a free website audit scores her site 54/100

The problem

The problem

"Sign up for our newsletter" isn't an offer.

Nobody hands over their email for more emails. They'll hand it over for something that helps them now.

Man on a sofa closing a “Sign up for our newsletter!” pop-up on his phone
Man working through a printed kitchen planning checklist covered in his own ticks and notes

Why Maison Digital

Why Maison Digital

Useful first, lead second.

We build something your buyer genuinely wants, then connect it to your CRM so every lead is followed up.



What's included

What's Included

Three kinds of lead magnet, picked to suit your buyer.

Audit tools

Audit tools

Visitors enter a URL or answers and get a result.

Visitors enter a URL or answers and get a result.

Visitors enter a URL or answers and get a result.

Woman using a website audit tool on her laptop

Calculators

Calculators

A useful number, worked out on the page.

A useful number, worked out on the page.

A useful number, worked out on the page.

Tablet showing a simple value calculator

Guides

Guides

A downloadable resource worth the email address.

A downloadable resource worth the email address.

A downloadable resource worth the email address.

Tablet showing a downloadable guide cover on a café table

Email capture

Email capture

Email capture

Contact details collected in exchange for the result or guide.

Contact details collected in exchange for the result or guide.

Contact details collected in exchange for the result or guide.

Hands entering an email address to get a guide

Follow-up emails

Follow-up emails

Follow-up emails

An automatic sequence sent to every new lead.

An automatic sequence sent to every new lead.

An automatic sequence sent to every new lead.

Phone on a bedside table showing a guide follow-up email

Promotion plan

Promotion plan

Promotion plan

How to get the lead magnet in front of the right people.

How to get the lead magnet in front of the right people.

How to get the lead magnet in front of the right people.

Laptop showing a three-channel promotion plan

Our impact in numbers

Our impact in numbers

Our impact in numbers

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in direct online revenue generated for a premium retail brand in 2026

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increase in average order value for a high end ecommerce store

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Years of marketing craft & business expertise

From startups to established brands, we design identities and websites that drive real growth.

From startups to established brands, we design identities and websites that drive real growth.

How it works

How a lead magnet gets built

Something genuinely useful, connected to your CRM so every lead is followed up.

1

Pick the format

Audit tool, calculator or guide, whichever suits your buyer.

2

Create

Built or written to your brand.

3

Connect

Linked to your CRM so leads are captured.

4

Launch

Live on your site, ready to collect leads.

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Your questions answered

Your questions answered

What is a lead magnet?

What makes a good lead magnet?

Do lead magnets still work?

What happens after someone downloads a lead magnet?

Which lead magnet is best for my business?

Turn visitors into leads.

Book a call and we'll suggest the right lead magnet for you.

Book a call and we'll suggest the right lead magnet for you.

Happy business owner

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